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  Over the last 2 years we’ve quietly been transforming BWM Dentsu Group into one of Australia’s leading creative, digital, social and PR teams.  
  We’re proud to have applied our talented people and our ‘UBX’ thinking to transforming not only our client businesses but also, in some truly humbling cases, even people’s lives.  
  From using Google AdWords as a real-time fire alert network, to harnessing Snapchat to recover missing persons and, most recently, giving people with Motor Neurone Disease the ability to regain their voice after it’s been taken from them.  
  From using Google AdWords as a real-time fire alert network, to harnessing Snapchat to recover missing persons and, most recently, giving people with Motor Neurone Disease the ability to regain their voice after it’s been taken from them.  
  Best wishes,
Rob Belgiovane, Chief Creative Officer 		 
 
 
 
 
ALS Association
Revolutionising speech for those with Motor Neurone Disease
Most people living with Motor Neurone Disease (ALS) end up paralysed and unable to communicate with anything but artificial ‘computer’ voices.

Powered by breakthrough voice cloning technology we created ‘Project Revoice’, a program to digitally recreate the unique essence of any voice and prevent people with ALS from ever losing theirs.
 
 
 
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Queensland Police
Harnessing Snapchat to find missing persons
The ‘Disappearing Persons’ campaign transformed the way Queensland Police protect missing persons in their vast state. Together with the behavior change team at Cox Inall Change, BWM Dentsu created a new tool to help Queensland Police find missing persons, with the general public playing a vital role. Harnessing the power and impermanence of Snapchat to create fresh urgency around images of missing teenagers. To date, 94% of alerts have assisted in a missing person being found.

For full list of awards, please go to bwmdentsu.com

 
 
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Qantas
A simple promotion that became international news
Australia is at the top of Americans’ bucket list, but Qantas was struggling to get them Down Under. Using the generosity of spirit inherent in Qantas’s organising idea, ‘The Spirit of Australia’, we thought about how we could make it easier for Americans to make the trip.

After a little digging, we uncovered a unique problem – 3 out of 5 Americans don’t have a passport.

So we gave them one.

For full list of awards, please go to bwmdentsu.com

 
 
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Victorian Government
Using Google AdWords as a real-time fire alert network
Working in partnership with our sister agencies, Columbus and Dentsu-X, we turned Google Adwords into a real-time alert network that served accurate, geographically-relevant fire risk alerts. The tone and content of the messaging changed with the threat level, and clear action was proposed to minimize risk. 520,000 unique ‘Alert Ads’ were generated in bushfire season during 2017 with 1 in 2 Victorians clicking on an ‘Alert Ad.’

For full list of awards, please go to bwmdentsu.com

 
 
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Unicharm
Inspiring a new attitude towards premmie babies
Parents love sharing pictures of their newborns on social media, unless the baby comes prematurely. Working under the organising idea ‘perfect is what you make it’ we created Premmie Proud. A partnership with Miracle Babies Foundation and the world’s No. 1 baby photo sharing app. It’s a new range of designs created specifically for premmie babies, so that new premmie parents could proudly share their little miracle with the world and receive messages of love and support from family and friends.

For full list of awards, please go to bwmdentsu.com

 
 
 
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Chadstone
An innovative retail experience to suit anyone’s taste
We were charged with rebuilding an emotional and social connection with customers and increasing foot traffic for Chadstone in a unique and memorable way.

In response, we built 'The Tailor Made Store'; one that collected data from individual customers and, via an algorithm, allowed stagehands to quickly transform the store itself, delivering a truly personalized experience. Supported by social media, OOH, local press, earned media and online video the Tailor Made Store re-energised the Chadstone brand creating a 600% increase in social media engagement, 30% increase in foot traffic and a 18% increase in total sales centre-wide.

For full list of awards, please go to bwmdentsu.com

 
 
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